Information about Avaaz

Avaaz is a civic organization which was launched in 2007. The company is based in U.S and was co-founded by Res Publica MoveOn.Org, and the company is also supported by Service Employees International Union. It promotes and advocates for global activism such as human rights, corruption, conflict, climate change, and animal rights. The organization is considered by various bodies as one of the important online activist networks. The name of the company, Avaaz, is derived from the Persian word meaning voice or song.

The individual co-founders include Tom Perriello, Eli Pariser, Tom Pravda, David Madden, Jeremy Heimans, Ricken Patel, and Andrea Woodhouse. The board is headed by Ricken Patel who is the president and executive director of the company, Tom Pravda as the secretary, Eli Pariser as the board chairman, and treasurer, Ben Brandzel.

Since 2009, Avaaz is funded by the individual members, through their contribution, Avaaz has raised over $20 million. Before 2009, Avaaz received donations from various foundations to cater for start-up costs and staff. It has a team of campaigners in over 30 countries which manage its global campaign. They mainly communicate through email and leverage campaigning tactics such as videos, online public petition and email-your-leader tools. It sometimes employs advertisements and commissions legal advice to make clear how to take the campaign forward. It also conducts rallies, sit-ins, phone-ins, and media friendly stunts as part of its tactics.

The methods used to the campaign are suggested by the members of the team, the team of specialist then consider its viability. In case the method is considered to be viable or has potential, it is polled to 1000 Avaaz members through tester email. If it receives a sufficient email, it is opened up to all Avaaz members. The Avaaz organization tries to bring idealists together from different part of the world to make the world a better place for all. The main aim of the organization is to progressively cause the most needed change in the society. It creates a platform where everyone can be allowed to speak about their grievances.


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