London, England – Visitors to AMP pages on the BBC website have the option to manage their consent settings for data collection. These settings specifically apply to AMP pages, and visitors may need to adjust their preferences when visiting non-AMP pages on the BBC site.
AMP technology, short for Accelerated Mobile Pages, is used to create lightweight mobile pages that load quickly on mobile devices. This technology has been implemented in the design of the pages that visitors access on the BBC website.
One crucial aspect of data collection on AMP pages is the collection of strictly necessary data for the functioning of the web pages. This limited information is stored on the device without explicit consent from the user. Local storage on the device is also utilized to keep track of the user’s consent preferences.
In addition to the necessary data collection, visitors have the option to consent to optional data collection on AMP pages. By agreeing to this data collection, visitors allow the display of personalized ads that are tailored to their interests when browsing outside of the UK. However, visitors can choose to reject personalized ads while still viewing general advertisements.
To adjust these settings, visitors can click on “Ad Choices / Do not sell my info” in the footer of the webpage at any time. The aim is to provide visitors with control over their data and advertising preferences while browsing AMP pages on the BBC website.
Overall, managing consent settings on AMP pages is essential for users who want to control the data collected and the type of advertisements displayed to them. It offers a level of transparency and choice in an increasingly data-driven online environment.