London, England – Visitors to AMP pages on the BBC website now have the ability to manage their consent settings for data collection. These settings are exclusive to AMP pages and may need to be set again when transitioning to non-AMP BBC pages.
Google AMP technology is utilized to create the lightweight mobile pages that visitors come across while browsing the BBC site. Essential data collection is necessary for the web pages to function properly, storing limited information on devices without explicit consent.
Local storage is used to retain user consent preferences on their devices. In addition to this, optional data collection allows for personalized ads to be displayed to users outside of the UK when consent is granted on AMP pages.
Users who opt for data collection consent may receive personalized ads that are tailored to their interests. Those who prefer not to receive personalized ads can choose to reject data collection while still being shown general advertising.
The ability to modify these settings is available at any time, with users being able to click on “Ad Choices / Do not sell my info” in the footer. The decision to accept or reject data collection can be made by clicking on the respective buttons provided on the page.